ProEliteHeadlines

	ShoXC: Elite Challenger Series April 5, 2008: Jared Hamman vs. Po'ai Suganuma
	Shamrock vs. Le March 29, 2008: Frank Shamrock vs. Cung Le
	ShoXC: Elite Challenger Series March 21, 2008: Thomas Denny vs. Malaipet
	EliteXC Street Certified February 16, 2008: Kimbo Slice vs. Tank Abbott
	ShoXC: Elite Challenger Series January 25, 2008: Eddie Alvarez vs. Ross Ebanez
	EliteXC Renegade November 10, 2007: KJ Noons vs. Nick Diaz
	ShoXC: Elite Challenger Series October 15, 2007: Aaron Rosa vs. Jared Hamman
	Uprising September 15, 2007: Ninja Rua vs. Robbie Lawler
	ShoXC: Elite Challenger Series August 25, 2007: 'Krazy Horse' Bennett vs. 'Joe Boxer' Valenzuela
	ShoXC: Elite Challenger Series July 27th, 2007: KJ Noons vs. Edson Berto
	Shamrock vs Baroni June 22nd, 2007: Frank Shamrock vs. Phil Baroni
	Dynamite!! USA June 2, 2007: Brock Lesnar vs. Min-Soo Kim
	EliteXC Destiny February 10th, 2007: Frank Shamrock vs. Renzo Gracie

HEADLINES

Slice vs. Abbott could be passing of the torch (YahooSports.com 1.8.08)

Alvarez Signs with EliteXC ( Sherdog.com 1.08.08)

EliteXC Announces Daley-Morgan for ShoXC ( MMAonTap.com)

Ex-NFL receiver Morton's MMA debut doesn't last long (Sports Illustrated 6.3.07) Johnnie Morton lands a right just moments before being knocked out in the first round of his MMA pro debut. (full story)

DYNAMITE!! USA LOS ANGELES (March 27, 2007) -- FEG (Fighting Entertainment Group), ProElite and SHOWTIME Networks Tuesday formally announced a gigantic mixed martial arts fight card Saturday, June 2, 2007, at the Los Angeles Memorial Coliseum.
	Photos by Tom Casino/Showtime

Brock Lesnar to make MMA debut at Coliseum (latimes.com 3.2.8.07)
The former NCAA wrestling champion and pro wrestling superstar will fight Hong Man Choi on June 2. (full story)

SPECTACULAR MMA EVENT JUNE 2 AT L.A. COLISEUM PRESS CONFERENCE QUOTES
15rounds.com (3.27.07)
FEG (Fighting Entertainment Group), ProElite and SHOWTIME Networks Tuesday formally announced a gigantic mixed martial arts fight card Saturday, June 2, 2007, at the Los Angeles Memorial Coliseum. (full story)

BROCK LESNAR TO MAKE MMA DEBUT THIS JUNE; BILL GOLDBERG ASLO SET TO BE INVOLVED FOR SHOWTIME PPV (wrestling.com 3.27.07)
In what has been a massive day for MMA, the Fighting Entertainment Group (FEG) today issued the following press release to which confirms the MMA debut of former WWE Champion, Brock Lesnar. (full story)

BLOCKBUSTER FIGHT SERIES TO ARRIVE ON JUNE 2ND IN THE U.S. FOR THE FIRST TIME ON SHOWTIME(R) PAY-PER-VIEW (broadcastnewsroom.com 3.27.07)
"Mixed martial arts has shown tremendous growth in recent years and events like this show that we are looking to raise the bar in making it one of the more popular sports in the U.S."
(full story)

K-1 ANNOUNCES SHOWTIME EVENT & NEW ALLIANCES
DeLuca explained, “From the moment that Pro Elite was conceived, we’ve always said that in order to grow this sport, it will take collaborativeness, it will take inclusiveness, and it will take the willingness of other organizations to work together, to cross-promote, and to ultimately create a true world championship system. This is a major step in that direction. This is a major step in the continuation of the next generation of mixed martial arts.” (full story)

DYNAMITE!! USA PRESS CONFERENCE QUOTES LOS ANGELES (March 27, 2007) -- FEG (Fighting Entertainment Group), ProElite and SHOWTIME Networks Tuesday formally announced a gigantic mixed martial arts fight card Saturday, June 2, 2007, at the Los Angeles Memorial Coliseum.

The Coliseum is a big place, just like me. I have studied my opponent and know he is a very good fighter. I plan to give my best. I hope I can live up to the expectations.’’ - Hong Man Choi

“I think they are making a big mistake by fighting me. Choi has more experience, but when it comes time for me to put his butt on the mat, he will be like a fish out of water." -Brock Lesnar

“I have fought in Japan in front of 95,000 fans, so I am used to huge crowds. But this is going to be a fantastic and memorable event." - Royce Gracie

“I’ve watched MMA from the very start and always found it interesting. It was my favorite sport to watch. Now, I am going to be in the biggest MMA event in American history. Sure, I will be a little nervous. But if you are not nervous, you should not be here. -Johnnie Morton

DESTINY articles:
Ratings for EliteXC's Feb. 10 event (mma-insider.com 2.17.07)
EliteXC's show did a 1.62 household rating, with a 1.41 in males 18-34, and a 1.47 in males 18-49. Spike TV's Ultimate Knockouts 2 did a 0.95 household rating, with a 1.17 in males 18-34, and a 1.00 in males 18-49. (full story)

Knockout marketing (latimes 1.14.07)
"...Blood, as the sport's aficionados like to say, is the new black. Mixed martial arts _ also known to less refined fans as "extreme fighting," "cage fighting" and "ultimate fighting" _ "is the sport for these times," said Bas "El Guapo" Rutten...." (full story)

Gary Shaw Talks MMA on "Beatdown" (sherdog.com Dec, 2007)
Shaw has made a career putting on some of the largest fights in boxing history. On Feb. 10, Renzo Gracie (Pictures) and Frank Shamrock (Pictures) come together for Elite XC's main event. Shaw discusses his plans in MMA and clarifies the much-discussed 15-second ground fighting rule that was touched on at last Thursday's press conference in Hollywood, Calif.
(listen to interview)

Showtime network enters the fighting ranks (12. 14.06) HOLLYWOOD - The announcement of the collaboration between cable network Showtime and Pro Elite was so hot, that it set off the fire alarms at the Roosevelt Hotel in Hollywood on Thursday, but once the alarm was proved to be false and the entire hotel was let back in after the evacuation, the sport of mixed martial arts had a new contender, Elite Xtreme Combat. (full story)

Mixed martial arts groups to fight for fighters (LATimes.com 12.15.06) Emerging as a potential challenger to Ultimate Fighting Championship, Elite Xtreme Combat, a new mixed martial arts organization — Showtime television contract in hand — was introduced Thursday. (full story)

Sent: Thursday, December 21, 2006 4:03 PM
Subject: THANK YOU VERY MUCH!!!
TO GSP,

I just wanted to say thank you to everyone at GSP for helping the sport of MMA and to Gary. I loved your interview on Beatdown on the Sherdog website. I wish for the best at GSP and Elite XC. Can't wait for the Feb show and all the others to come. Thank you again.

MMA Fan
Ben

SHOWTIME TO TELEVISE MMA EVENTS! (boxingtalk.com 11.13.06)
In a landmark deal for premium television, Showtime has partnered with Pro Elite, Inc to televise live Mixed Martial Arts (full story)

Showtime signs Hilo martial arts group (HonoluluAdvisor.com 11.14.06)
... said Ken Hershman, Showtime's senior vice president and general manager of sports and event programming. "MMA is a global phenomenon that is impossible to ignore. This will be the perfect complement to our boxing franchise and we are proud to be the first premium network to embrace it." (full story)

New MMA Organization Pro Elite, Inc. Goes Head-to-Head with Ultimate Fighting Championship®
NEW YORK (November 13, 2006) – In a landmark deal for premium television, Showtime Networks Inc. has partnered with Pro Elite, Inc. to televise live mixed martial arts (MMA) events on SHOWTIME beginning in 2007, it was announced today by Ken Hershman, Senior Vice President and General Manager of Sports and Event Programming, Showtime Networks.